Shot on location in London, the video was commissioned to reflect the brand designer’s vision behind the line. As streetwear, the garments are designed for urban life. Yet they set the wearer apart, hence the location of the shoot.
Creative businesses like these require a stylised approach.
We designed the grading, or the finish, in conjunction with the photographer. This ensured that all imagery from the shoot was consistent with the brand. The video was second priority on this project, therefore it needed not to interfere with that process. We worked around the models and photographer, but made sure the right shots were included.